"THIS RELEASE IS FROM CAPSTONE AGENCY AT THE UNIVERSITY OF ALABAMA"

FOR IMMEDIATE RELEASE                                        Contact: Brittany Downey

October 14, 2014                                                           Senior Media Relations Strategist

                                                                                       Capstone Agency

                                                                                        832-922-5982

                                                                                        bsdowney@crimson.ua.edu

Alabama Power Partnership Benefits UA Students

Capstone Agency, Digital Media Center, WVUA work on campaign

TUSCALOOSA, Alabama – Alabama Power has partnered with University of Alabama students and organizations to create the “Power of People” campaign. With the help of Capstone Agency, Alabama’s student-run public relations firm, the Digital Media Center and WVUA-TV, the student-produced campaign launched October 18 with the run of two student-produced videos.
 

        The first phase of the five-year partnership kicked off with the highly anticipated Alabama vs. Texas A&M football game. The videos aired exclusively on WVUA-TV and will continue to run on the station until November 9. The videos feature two Alabama Power employees, Greg Long and Teri Terry, and highlight their connections to the University of Alabama campus.
 

        “The best way I’ve been able to learn public relations is through real experience,” Capstone Agency account executive Julia Johnson said. “This campaign with Alabama Power has allowed me to execute the things I learn in the classroom. It’s my hope that other students in Capstone Agency and at the University of Alabama have experiences like I have had with this campaign. Public relations can’t truly be taught with textbooks ‑ only by experience.”

        The work on the campaign began back in February, when Alabama Power approached Capstone Agency about formulating a partnership that would help the company to communicate with the university and Tuscaloosa communities while also providing an educational opportunity for students.
 

        “We were looking for a creative way to reach the university community and our customers in the Tuscaloosa area,” said Hallie Bradley, Alabama Power’s manager of Community Initiatives.

         “We believe this partnership not only helps us communicate our involvement in supporting the university and the Tuscaloosa community; it’s also is a great way to give UA communication students some real-world experience,” said Mark Crews, vice president of Alabama Power’s Western Division, which is based in Tuscaloosa. 

        The videos are accessible online at:  https://vimeo.com/107644310 and  https://vimeo.com/107644251. For more information on the Power of People campaign, please contact Brittany Downey at 832-922-5982 or bsdowney@crimson.ua.edu.
 

                                A still shot from the video “Keeping the Lights On” featuring Alabama Power employee Greg Long, produced in partnership with University of Alabama communications students.