Southern Company today announced a new 30-second television commercial centered around the company’s role as the Official Energy Company of the SENIOR PGA TOUR.

The television commercial features SENIOR PGA TOUR player Joe Inman, a Georgia resident, who is currently under sponsorship contract with Southern Company. The commercial, titled “Slow Down Joe,” highlights Inman’s personal energy coupled with Southern Company’s core business strategy of generating reliable energy for millions of customers in the Southeast.

The commercial will debut on Friday, July 27, during the CNBC Energy Watch segment, and during the SENIOR PGA TOUR on PAX TV. It also will air during CNBC coverage of the remaining SENIOR PGA TOUR programming.

Inman has been associated with Southern Company since 1997, when the company began its sports marketing efforts and positioned itself as the Official Energy Company of the PGA TOUR.

“Inman personifies Southern Company’s Southeastern heritage and commitment to excellence,” said Lee Birdsong, advertising manager for Southern Company. “We continue to remain focused on serving the nation’s fastest growing region, the region we know best,” Birdsong added.

The television commercial is the first broadcast assignment developed and produced by Fitzgerald +CO since it was selected as one of Southern Company’s and Georgia Power’s advertising agencies in April.

Fitzgerald+CO is one of the leading brand-building agencies in the Southeast. Part of the Interpublic Group of Companies, the agency also has a public relations arm, Weber-Shandwick International, and a promotion marketing company, The Botsford Group.

Southern Company (NYSE: SO) is a super-regional energy company with more than 32,000 megawatts of electric generating capacity in the Southeast. It is one of the largest producers of electricity in the U.S. Southern Company is the parent firm of Alabama Power, Georgia Power, Gulf Power, Mississippi Power, Savannah Electric, Southern Nuclear, Southern Company Generation and Energy Marketing, Southern Company Energy Solutions, Southern LINC and Southern Telecom. Southern Company brands are synonymous with excellent customer service, high reliability, and prices that are 15 percent below the national average.