Jeff Peoples has been elected senior vice president of Employee Services and Labor Relations for Alabama Power, effective immediately.

Peoples most recently served as Alabama Power’s vice president of Human Resources and Ethics and vice president of Operations Services for Southern Company.  

In his expanded role, Peoples will lead Alabama Power’s human resources, safety, internal and external labor, and ethics and culture organizations. He will continue to serve as vice president of Operations Services for Southern Company with additional responsibilities over power delivery and safety training.

“Jeff’s experience and leadership will be invaluable as we continue to find more efficient and innovative ways to serve our employees, customers and our communities,” said Mark Crosswhite, Alabama Power chairman, president and CEO.

Peoples began his career with Southern Company in 1984 as a chemical technician at Alabama Power's Plant Miller. Over the years he has progressed through positions of increasing responsibility in human resources, training and workforce development.

Peoples holds a bachelor's degree in Chemistry and Biological Science from Lee University in Cleveland, Tennessee. He serves on the board of directors of the Alabama Power Foundation, Southeast LAMPAC, the National Utility Industry Training Fund and the Center for Construction Research and Training. He and his wife, Rhoda, have two daughters.

Alabama Power, a subsidiary of Atlanta-based Southern Company (NYSE:SO), provides reliable, affordable energy to more than 1.4 million customers across the state.