ATLANTA - Aug. 6, 2007 - Southern Company has set a new system peak demand record for electricity use. On Monday, Aug. 6, 2007, preliminary peak demand for electricity averaged approximately 39,036 megawatts (MW) between 4 and 5 p.m. Eastern Time.

Monday’s record is 980 MW higher than the previous peak record set on Aug. 10, 2006. On that date, peak demand for electricity averaged approximately 38,056 MW. The peak demand record represents the average peak demand for electricity over a one-hour period and reflects the retail and wholesale obligations of Southern Company.

With high temperatures continuing across the Southeast, the potential exists for additional demand records to be set this summer. With 4.3 million customers and more than 42,000 MW of generating capacity, Atlanta-based Southern Company (NYSE: SO) is the premier energy company serving the Southeast, one of America’s fastest-growing regions. A leading U.S. producer of electricity, Southern Company owns electric utilities in four states and a growing competitive generation company, as well as fiber optics and wireless communications. Southern Company brands are known for excellent customer service, high reliability and retail electric prices that are significantly below the national average. Southern Company has been listed the top ranking U.S. electric service provider in customer satisfaction for eight consecutive years by the American Customer Satisfaction Index (ACSI).

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Media Contact: Valerie Holpp, Southern Company Media Relations, +1.404.506.5333 or +1.866.506.5333, media@southerncompany.com