ATLANTA, Jan. 15  -- Dr. Martin Luther King Jr. said, "Life's most persistent and urgent question is: What are you doing for others?"

For the past 10 years, Georgia Power and Southern Company (NYSE: SO) have urged their employees to honor Dr. King's legacy by volunteering on Martin Luther King Jr. Day. Since beginning the volunteer service endeavor several years ago, hundreds of employees have participated in activities statewide to beautify neighborhoods and support community programs.

This year, in addition to the company's traditional volunteer activities, Georgia Power and Southern Company are teaming up with the city of Atlanta and the King Center to focus on energy-efficiency projects.

"Dr. Martin Luther King Jr. had a vision to do everything possible to help those less fortunate in our community improve their standard of living," said Georgia Power President and CEO Mike Garrett. "This is a golden opportunity to make good on his vision by helping people save money, and use energy more efficiently."

One project involves replacing the shower heads and faucet aerators at all city of Atlanta natatoriums with new, efficient ones that save water and energy. Additionally, an energy-audit assessment and improvements will be made to the MLK natatorium.

"Georgia Power is one of the city's most valued corporate partners, and we appreciate their continued efforts to honor the legacy of Dr. King," said Atlanta Mayor Kasim Reed. "This effort to improve energy efficiency in city facilities and in the Atlanta community is not only symbolic of King's vision, but represents a real contribution to people's livelihoods."

Georgia Power employees also will be giving away 6,000 compact fluorescent bulbs (CFLs) and staffing interactive displays at the King Center on Monday to educate attendees on energy efficiency.

"Taking the small step of replacing incandescent light bulbs with energy efficient CFLs can make a large impact on preserving the environment," Garrett continued. "It's also a smart and easy way for consumers to save money and energy at the same time."

Upon taking the ENERGY STAR® Change the World, Start with ENERGY STAR pledge, which asks each recipient to replace at least one incandescent light bulb with an ENERGY STAR-qualified CFL, visitors will receive a free CFL. Georgia Power leads the nation in generating these pledges.

"Dr. King made such a remarkable impact on our nation through his service, it is only fitting that we honor his legacy with our own service," said David Ratcliffe, President and CEO of Southern Company. "Dr. King once said, 'Everybody can be great, because everybody can serve.' The King Holiday affords the ideal opportunity to remember the legacy of a great American by being one yourself."

In addition to the displays and give-a way's at the King Center, the company has coordinated with volunteers from the King Center and Ebenezer Baptist Church to distribute or change out inefficient light bulbs in a low-income housing development and to residents in Atlanta's Fourth Ward.

Georgia Power employees and their family members also will volunteer at the Atlanta Community Food Bank, Lutheran Towers, Mary Ann Manley House, South Bend Park and Bellwood Boys & Girls Club.

Georgia Power is the largest subsidiary of Southern Company, one of the nation's largest generators of electricity. The company is an investor-owned, tax-paying utility with rates well below the national average. Georgia Power serves 2.3 million customers in all but four of Georgia's 159 counties.