ATLANTA, Feb. 11 /PRNewswire-FirstCall/ -- SouthernLINC Wireless, a Southern Company (NYSE: SO), announced that its "What's Your Push?" campaign recently won a Standard of Excellence WebAward in the telecommunications category. The annual Web Marketing Association's WebAward Competition honors outstanding achievement in Web site development in 96 industries.

The Standard of Excellence WebAward recognizes the benchmark for which Web sites should strive. Competition entries are evaluated on design, innovation, content, technology, interactivity, copywriting and ease of use.

"SouthernLINC Wireless is delighted that the Web Marketing Association has honored our 'What's Your Push?' campaign with a WebAward," said Julie Pigott, vice president of marketing and customer support for SouthernLINC Wireless. "'What's Your Push?' showcases how Push To Talk can be used to save time, solve problems and communicate efficiently."

Online marketing agency, Red Clay Interactive of Gainesville, Ga., designed the "What's Your Push?" campaign for SouthernLINC Wireless. The interactive online campaign combined flash and video production elements to illustrate a compilation of target customer scenarios, which highlight the carrier's premier Push To Talk two-way radio service features.

"Red Clay enjoyed the opportunity to creatively tell the story of Push To Talk through an interactive, online experience," said Lance Compton, president and CEO of Red Clay Interactive.

Visit www.whatsyourpush.com to view the award-winning campaign and learn more about Push To Talk two-way radio from SouthernLINC Wireless.

About SouthernLINC Wireless

SouthernLINC Wireless, a Southern Company (NYSE: SO), is an Atlanta-based regional wireless carrier with network coverage in the major metro and rural areas of Alabama, Georgia, southeast Mississippi and northwest Florida. SouthernLINC Wireless bundles multiple communication options, including Push To Talk two-way radio, cellular service, text messaging, wireless Internet access and wireless data, into one hand-held device. For more information, please call 1-800-818-LINC (5462) or visit www.southernlinc.com

About Southern Company

With 4.4 million customers and more than 42,000 megawatts of generating capacity, Atlanta-based Southern Company is the premier energy company serving the Southeast. A leading U.S. producer of electricity, Southern Company owns electric utilities in four states and a growing competitive generation company, as well as fiber optics and wireless communications. Southern Company brands are known for excellent customer service, high reliability and retail electric prices that are below the national average. Southern Company is consistently listed among the top U.S. electric service providers in customer satisfaction by the American Customer Satisfaction Index. Visit our Web site at www.southerncompany.com

SOURCE SouthernLINC Wireless