WHAT:     The Southwestern Athletic Conference (SWAC) will host the first
            annual SWAC Economic Empowerment Summit.  The event is designed
            to enhance the SWAC Championship Game -- one of America's most
            exciting black college football games -- by including
            professional development, wealth-building, financial planning
            and entrepreneurship strategies in the week-long schedule of
            events.

  WHEN:     10 a.m. to 2 p.m., Thursday, November 30, 2000

  WHERE:    Alabama Power Corporate Headquarters Auditorium
            6th Avenue North, Birmingham

  BACKGROUND:  The 1999 SWAC Championship Football Game in Birmingham
               brought together more than 48,000 black college football fans
               for fun and excitement.  However, the game served a more
               important role by contributing an estimated economic impact
               of $17.5 million to the community.

               That investment goes a long way toward improving the quality
               of life in Birmingham and is the guiding principle behind the
               SWAC Economic Empowerment Summit.  The event -- which will
               feature some of Alabama's top professionals specializing in
               finance and business development -- was created to provide a
               professional presence to the game-week activities.

  CONTACT:  John Hudson of Alabama Power, 205-257-3018

PRNewswire -- Nov. 28

SOURCE: Alabama Power