Ellen Lindemann was named vice president of product development and implementation today in a move to further strengthen Southern Company’s marketing focus across its Super Southeast service territory.

Lindemann has been with Southern Company since 1978.

“Ellen’s leadership, external expertise and effectiveness in building relationships will play a key role in not only developing and implementing our marketing strategy, but also helping us achieve the best results for our shareholders and customers,” said Leonard Haynes, Southern Company executive vice president and chief marketing officer.

In her role as vice president of product development and implementation, Lindemann will be responsible for developing and implementing those products and services that the company sells to the mass market such as the operating company customers of Alabama Power, Georgia Power, Gulf Power, Mississippi Power, and Savannah Electric. Southern Company has a goal of producing $50 million of net income from new energy-related products and services by 2004.

Lindemann most recently served as product development director for Southern Company. Previously, she was director of human resources for the east region of the company having come from Georgia Power where she was responsible for residential markets. She also served as assistant to the southern region vice president focusing on power delivery operations.

She began her career with Southern Company as a junior engineer supporting power plants and construction projects with civil engineering design. She progressed to the finance organization as a supervisor then manager of procurement.

Lindemann does extensive volunteer work and is on the boards of Lekotek of Georgia, 21st Century Leaders, and the Temple Emanu-El Religious School. She has been an active advocate for the disabled and has also been a Girl Scout leader for five years. She is married with three children.