Southern Company announced today the appointment of Robert H. Haubein, Jr. to the newly created position of executive vice president of its power generation unit. In that role, he will have oversight of all the power plants operated by Southern Company Generation.

Haubein’s promotion was announced by Charles D. McCrary, president of Southern Company Generation, who said Haubein will continue implementing Southern Company’s strategy to improve plant performance and cost-effectiveness.

In addition to fulfilling his new responsibilities in Birmingham, Haubein will continue in his role as Georgia Power’s senior production officer. The senior production officers at Southern Company’s other operating utilities -- Alabama Power, Gulf Power, Mississippi Power and Savannah Electric -- will report to him.

“Bob Haubein will build on the tremendous progress we are making in developing common approaches and sharing best practices among our generating plants,” said McCrary. “Just as important, his dedication to performance management and employee development will help us achieve our goal of developing strong leaders capable of assuming responsibility for plant assets anywhere in the world.”

Haubein, a graduate of the University of Missouri, joined Southern Company in 1967 as an engineer at Alabama Power. Over 32 years, he has served in various engineering, region operations and corporate office positions, and he was named Senior Vice President of Georgia Power’s power generation organization in 1994. He is a registered professional engineer in Alabama and Georgia.

“We not only want to be the biggest, we want to be the world’s best,” said McCrary. “This organizational change is another step in the evolution of our business. Bob Haubein will help ensure we are maximizing our assets to increase value for our customers and other stakeholders.”