Southern Electric International has named Steven A. Whelan as director of power marketing in its Western Region and Anne
M. Hines as director of power marketing of its Domestic Business Group, Southern Electric President Tom Boren
announced today. They join John J. Robinson, director of the Eastern Region, as Southern Electrics domestic wholesale
management team under the direction of Vice President S. Marce Fuller.
Southern Electric International, a unit of The Southern Company, develops, builds, owns, and operates power production
facilities and provides a broad range of technical services to utilities and industrial companies in the U.S. and international
The Southern Company (NYSE: SO) is also the parent firm of five electric utilities: Alabama Power, Georgia Power, Gulf
Power, Mississippi Power, and Savannah Electric. Other subsidiaries include Southern Nuclear, Southern Company
Services, and Southern Development and Investment Group.
Whelan and Hines new responsibilities will include providing management of business development, trading, supply and
transportation activities for Southern Energy Marketing Inc., a new subsidiary that markets electricity outside The Southern
Companys traditional service area. Southern Energys activities will be administered by employees of Southern Electric.
Whelan, 37, also is responsible for the supervision of Southern Electrics business development efforts in the western United
States. He is based at the companys office in San Francisco.
Whelan joined The Southern Company in February 1995 after serving as director of finance for Jefferson Gas Systems Inc.
in San Francisco. He also has worked as an executive in the energy business for Kenetech Energy Systems in San Francisco
and Altamont Energy Corp. in San Francisco. He holds a masters degree in business administration and a bachelors
degree in biology from San Francisco State University.
Hines, 34, is responsible for establishing national trading and supply activities for Southern Energy. She joined The Southern
Company in 1983 as a senior engineer at Georgia Power. She also has worked as an energy information administrator for
Georgia Power and as a supervisor of energy accounting and as a manager of support system planning for Southern
Company Services. She holds a masters degree in business administration and a bachelors degree in electrical engineering
from Auburn University.
Southern Energy buys and sells electricity to and from utilities outside the Southern Company system the nations largest
producer of electric power as well as independent power producers and other buyers and sellers of wholesale electricity.
Southern Energy is The Southern Companys vehicle for taking greater advantage of our expertise in the new and highly
competitive arena of power marketing, Boren said. Steve Whelan and Anne Hines extensive range of skills and
experience will bring added depth to Southern Energys management team.
In addition to its office in San Francisco and its headquarters in Atlanta, Southern Energy has an office in Vancouver, Wash.,
to serve the Pacific Northwest. Additional offices will be established in other key market regions, Boren said.