Southern Electric International has named J. William Bill Holden as the companys vice president for operations and
development in Latin America and the Caribbean, Southern Electric President Tom Boren announced today.
Holden, 35, previously served as Southern Electrics vice president for business development in Asia and the Pacific Rim.
He succeeds Robert G. Dawson, who was named president of Southern Communications Services, another subsidiary of
Southern Electrics parent firm, The Southern Company.
In his new position, Holden will direct the operations of Freeport Power Company on the Island of Grand Bahama,
EDELNOR, the electric utility serving northern Chile, Hidroelectrica Alicura, a 1,000-megawatt power station in Argentina,
and the electric generation plants of Trinidad and Tobago. In addition, Holden will be responsible for Southern Electrics
business development activities in the region. He also will remain involved with Southern Electrics Tarahan power project in
Holden will be based at Southern Electrics corporate headquarters in Atlanta and will report to Richard J. Pershing, senior
vice president - international. Southern Electrics Asia and Pacific Rim business development will report to Pershing until a
successor to Holden is named.
The operations in Latin America and the Caribbean represent a major segment of Southern Electrics investments, Boren
said. Bill Holdens background in business development and corporate finance in the utility business will be vital to ensuring
our continued success in the Latin American and Caribbean regions.
Holden joined The Southern Company in 1985 as a financial analyst in the corporate finance department of Southern
Company Services. He became a project development manager for Southern Electric in 1987 and returned to Southern
Company Services two years later as senior financial analyst. He became manager of financial analysis in 1989 and was
named director ofcorporate finance in 1992. He returned to Southern Electric in 1993 when he was named vice president
for business development in Asia and the Pacific Rim.
Holden earned a bachelors degree in economics and political science from Vanderbilt University in 1983 and an MBA in
finance from Emory University in 1985.
Southern Electric International develops, builds, owns, and operates power production and delivery facilities and provides a
broad range of technical services to utilities and industrial companies in the U.S. and international markets.
The Southern Company (NYSE: S0) is also the parent firm of five electric utilities: Alabama Power, Georgia Power, Gulf
Power, Mississippi Power, and Savannah Electric. Other subsidiaries include Southern Nuclear and Southern Development
and Investment Group. Together, these companies make up one of the largest electric utility groups in the United States.