Southern Company has named C.B. (Mike) Harreld as chief financial officer and comptroller of Southern Company Generation and Energy Marketing, the companys generation and energy sales and trading unit.
Harreld, 56, will also be CFO and comptroller of Southern Power Company, Southern Companys newest subsidiary, which will own, manage and finance the companys competitive generation assets. Southern Company will increase its generating capacity by 15,000 megawatts by 2010 to serve the competitive wholesale market in the Southeast.
We are pleased to name someone of Mikes caliber to these new positions, said Southern Company President Allen Franklin. He will be a tremendous asset to Southern Company Generation and Energy Marketing. Mikes experience in the domestic and international power arenas, where he gained valuable insight into regulated and competitive energy markets, will serve him well in his new role.
Harreld most recently served as CFO of Mirant Corporations (formerly Southern Energys) Europe Group in Amsterdam, The Netherlands.
Harreld joined Southern Company in 1982, serving primarily as vice president, comptroller and chief accounting officer of Georgia Power. In 1995, he was named finance director of South Western Electricity in Bristol, England. Four years later, he was appointed senior vice president and controller of Southern Energys North America group and Southern Energys corporate controller. He had been in his most recent position since January 2000.
A native of Owensboro, Ky., Harreld earned a bachelors degree in commerce from the University of Kentucky and a masters degree in accounting from the University of Missouri. He attended Stanford Universitys Executive Management Program. Before joining Southern Company, Harreld worked for Arthur Andersen in St. Louis and Atlanta.
Harreld plans to continue his involvement with the Atlanta Metropolitan YMCA, having previously served on the Metro Board, the Ashford-Dunwoody YMCA Board and the Camp High Harbor Board.
Southern Company (NYSE: SO) is an international energy company that operates more than 48,000 megawatts of electric generating capacity worldwide. It is one of the largest producers of electricity in the United States and one of the worlds largest independent power producers. Southern Company subsidiaries and their affiliates serve 12 million retail customers worldwide and millions more through the wholesale market. Based in Atlanta, Southern Company is the parent firm of Alabama Power, Georgia Power, Gulf Power, Mississippi Power, Savannah Electric and Mirant. Southern Company also provides energy-related marketing, risk management and technical services in the United States and Europe and offers Southern LINC wireless telecommunications.
Media: A bio and photo of Harreld are available by contacting the phone number or email above.