900 lb. Award

Southern Company has won top honors for its 1996 annual report depicting the company as the utility industry`s "900-pound gorilla." Reddy Corporation, an Albuquerque, New Mexico-based consulting firm went ape for the report, singling it out from 59 utility company reports considered in this year`s competition. "The report takes the 900-pound gorilla where it has never been before. A real leader in its class," the judges said.

Southern Company sent a photographer to Zoo Atlanta to photograph of a pack of simians to illustrate the company`s ability to lead, move fast and thrive.

Click on "Annual Report" in the home page menu bar to view the Web version of the award-winning Southern Company 1996 annual report.