Southern Company subsidiary Southern Electric International has named Joe Pokalsky to the new position of vice president,
energy trading and marketing.
Joe brings to the company the expertise we need to make Southern Company a pre-eminent energy trader, said Tom
Boren, Southern Electrics president and chief executive officer. Pokalskys primary job will be to oversee the operations of
Southern Energy Marketing, the non-regulated trading and marketing affiliate of the Southern Company.
In addition to administering energy trading and marketing activities through Southern Energy, Southern Electric develops,
builds, owns and operates power production and delivery facilities and provides a broad range of technical services to
industrial companies and utilities in the U.S. and international markets.
Southern Company (NYSE: SO) is also the parent firm of five electric utilities: Alabama Power, Georgia Power, Gulf Power,
Mississippi Power and Savannah Electric. Other subsidiaries include Southern Communications Services, Southern Nuclear,
Southern Development and Investment Group and Southern Company Services. Together, these companies make up one of
the largest electric utility groups in the United States. Southern Companys common stock is one of the 20 most widely held
corporate stocks in America.
Pokalsky previously was vice president of capital markets development for Enron Capital and Trade Resources. He joined
Enron in 1991 and also worked as the companys global risk manager and in the companys financial trading business.
Before joining Enron, he worked for Manufacturers Hanover and Chemical Bank in currency and interest rate derivatives
trading and product development.
Pokalsky, 40, holds masters degrees in finance and transportation from the Wharton School and the University of
Pennsylvania, and a bachelors degree from the State University of New York in Buffalo. He is a chartered financial analyst
and is a member of the Association for Investment Management and Research, the Society of Financial Engineers and the
Energy Risk Management Association.