Fred Williams has been named senior vice president of wholesale power marketing at Southern Company Services, a
subsidiary of The Southern Company, SCS President Paul DeNicola announced today.
Williams, who is filling a newly created position, will oversee the wholesale power marketing group, which was recently
reorganized to focus on competitive markets in the Southeast. Williams also will provide direction to employees involved in
wholesale marketing at The Southern Companys five utilities.
Williams will continue in his role at Georgia Power, where he is senior vice president of bulk power markets, and is expected
to be named an officer of Alabama Power.
As our industry moves toward a deregulated business environment, we need people like Fred with experience in
competition leading the way, DeNicola said.
The Southern Company (NYSE: SO) is the parent firm of five electric utilities: Alabama Power, Georgia Power, Gulf
Power, Mississippi Power, and Savannah Electric. Other subsidiaries include Southern Electric International, Southern
Communications, Southern Nuclear, Southern Company Services, and Southern Development and Investment Group. The
Southern Companys common stock is one of the 20 most widely held corporate stocks in America.
Williams, 51, has held a number of positions within The Southern Company, including manager of generation planning,
manager of operating services and support group, and general manager of bulk power markets.
Williams is a graduate of the University of Alabama at Birmingham, with a bachelors degree in electrical engineering and a
masters in business administration.