Southern Company Energy Marketing and Announce Partnership

ATLANTA and ALBANY, Calif. – Southern Company Energy Marketing and today announce a partnership to provide Southern Company Energy Marketing’s wholesale electricity to’s customers via the Internet. Through this agreement, Southern Company Energy Marketing becomes the preferred wholesale electricity provider to, the world’s first Internet utility company.

Southern Company Energy Marketing also has taken an equity stake in, with the right to make an additional investment in subsequent private financings.

“Two markets are developing along parallel lines, and that’s why this partnership makes great sense,” said Gary Morsches, president of Southern Company Energy Marketing. “This move helps us reach into the retail energy markets, particularly in areas where we have strategically placed assets. This also marks our first venture into the e-commerce arena. We sell wholesale electricity in deregulated markets, and offers electricity and other utility services to consumers and small businesses who want to buy utilities online.”

“This partnership demonstrates the significant assets and sophisticated trading system behind’s electricity offering,” said Chris King, chief executive officer of “As we expand, we will rely on Southern Company Energy Marketing to provide us with wholesale electricity at competitive prices. Southern Company Energy Marketing will also act as a virtual wholesale back-office and provide with forecasting, scheduling and risk management for all of’s electrical load requirements.” is currently registered to provide energy services in Arizona, California, Massachusetts, Nevada and Pennsylvania, and is seeking licenses to provide services to 23 states and the District of Columbia by the end of 2001. The company also provides Internet access to customers in the continental United States.

Southern Company Energy Marketing is jointly owned by Southern Energy and Vastar Resources Inc. One of the largest energy marketing operations in the United States, Southern Company Energy Marketing provides energy marketing, risk management, trading, financial services, and other energy-related commodities, products and services to wholesale customers in North America.

Southern Company Energy Marketing optimizes the value of nationwide electricity generation assets belonging to Southern Energy Inc., the majority owner of Southern Company Energy Marketing and a unit of Southern Company, the largest producer of electricity in the United States.

Southern Energy Inc., has operations in 12 countries on five continents. Southern Energy develops, builds, owns and operates power production and delivery facilities and provides a broad range of services to utilities and industrial companies around the world. Southern Energy has U.S. power stations in Massachusetts, New York, Texas, California, Virginia and Indiana, with others under construction.

Southern Company (NYSE: SO), the largest producer of electricity in the United States, is also the parent firm of Alabama Power, Georgia Power, Gulf Power, Mississippi Power and Savannah Electric. (, the world’s first Internet utility company, is redefining the way consumers and small businesses think about utility services. offers electricity and Internet access and will offer gas, telephone and DSL services in the future. Led by a team of world-class utility experts, is putting the $300 billion utility industry online by delivering convenient services with affordable pricing through proprietary technology.

Based in Albany, Calif., is a privately held company that was founded in 1998 by energy and Internet industry experts, including idealab!, the innovator behind such companies as, eToys,, NetZero,, and