Gulf Power Company communicates better with its customers than most utilities – winning 12 awards recently in an international competition that judges public and employee information programs.

The company’s advertising, direct mail and social media programs all won awards, including the “Best of the Best” award, at the Utility Communicators International Better Communications Competition in Denver.  The international competition included 28 utilities from the U.S. and Canada and more entries than in any previous year.

“Communicating with our customers is a high priority at Gulf Power,” said Jeff Rogers, Corporate Communications supervisor. “We want our customers to understand our business and our energy efficiency programs that help them save money and energy.”

Gulf Power’s “Energy Coach” campaign was a judges’ favorite, receiving six awards, including the “Best of the Best,” which honors the best single piece of advertising entered in the awards.

“The Energy Coach ads have proven to be very effective with our customers and have done a good job cutting through the clutter in the media universe,” Rogers said. “This campaign brings attention to our energy efficiency programs in a humorous and informative format.”

Rogers said the company won awards for print, radio and television ads as well as for direct mail information sent to customers. And the company’s internal video news “Gulf Vision” also won an award.

Gulf Power Company is an investor-owned electric utility with all of its common stock owned by Atlanta-based Southern Company. Gulf Power serves more than 430,000 customers in eight counties throughout Northwest Florida. The company’s mission is to safely deliver affordable, reliable and environmentally responsible electric service to our customers while working to improve the communities we serve. Visit online at GulfPower.com or on the company’s Facebook page, “Gulf Power Company.”

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