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Georgia Power, Kroger join forces to educate consumers about CFLs
PRNewswire
NYSE: SO
ATLANTA - April 30, 2008 - Georgia Power and two metro Atlanta Kroger food stores recently teamed up to provide shoppers with energy efficiency information and $1 off coupons on General Electric compact fluorescent light bulbs (CFLs). Senior citizen patrons received an additional 5 percent discount. (Logo: http://www.newscom.com/cgi-bin/prnh/20050216/CLW066LOGO ) The events took place at the Kroger stores on North Decatur Road in Decatur and Peachtree Industrial in Suwannee. Georgia Power's ENERGY STAR representative educated customers on energy efficiency and promoted General Electric $1 off coupons. Customers learned how to select and use different types of CFLs and about cost savings compared with incandescent bulbs. "Educating consumers through these planned retail events is an important component of Georgia Power's ENERGY STAR program," said Leslie Sibert, Georgia Power's executive partner with Kroger. "By making our ENERGY STAR expert available it helps motivate customers to take action to save energy and money while at the same time helping protect the environment." Some shoppers who visited the Georgia Power display said they had already switched most or all of the light bulbs in their homes to CFLs and that the CFLs were saving them money. "Kroger has introduced several new programs and products that provide Kroger customers with a greater number of environmentally conscious choices. It was our pleasure to have Georgia Power in our stores to show customers the difference they can make when they purchase CFL light bulbs," said Linda Treadwell, general merchandise category manager for Kroger. In addition to the Kroger events, Georgia Power's program outreach also included energy efficiency events for the Environmental Protection Agency federal employees in Atlanta and customers at The Home Depot and Whole Foods locations around metro Atlanta. For a complete list of event locations visit http://www.georgiapower.com/energystar/store_events.asp Georgia Power encourages consumers to take the "Change a Light, Change the World" pledge promising to switch at least one standard light bulb in their home to an ENERGY STAR qualified compact fluorescent light bulb. By changing one incandescent bulb to an ENERGY STAR qualified CFL, customers can save as much as $30 on energy costs over the life of the CFL. In addition to long-term cost savings, CFLs are more environmentally friendly and produce 75 percent less heat than standard light bulbs, so they are safer to operate and can reduce energy costs associated with home cooling. Over the past two years, through promotion of its Change A Light campaign, Georgia Power has distributed more than 200,000 compact fluorescent light bulbs to consumers across Georgia who have pledged to change at least one standard light bulb in their home to a compact fluorescent bulb. For its energy efficiency outreach, Georgia Power received the 2007 and 2008 Excellence in ENERGY STAR Promotion Award from the Environmental Protection Agency. Georgia Power encourages its customers to practice energy efficiency year-round. To take the Change A Light pledge, visit http://www.georgiapower.com/energystar/lighting.asp . For additional tips on how to save energy and money, call Georgia Power - The Energy Expert® at 1-800-524-2421 or visit our Web site. To learn more about ENERGY STAR, visit http://www.energystar.gov/ . Georgia Power is the largest subsidiary of Southern Company, one of the nation's largest generators of electricity. The company is an investor-owned, tax-paying utility with rates well below the national average. Georgia Power serves 2.3 million customers in all but four of Georgia's 159 counties. Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050216/CLW066LOGO ### Media Contact: Lynn Wallace of Georgia Power, +1-404-506-7676 or +1-800-282-1696, corpcomm@georgiapower.com Web site: http://www.georgiapower.com/ |