Alan Martin has been named vice president for human resources at The Southern Company, directing the companys
staffing, compensation and benefits, and organizational effectiveness functions and Southern Company College, the utilitys
employee training organization.
The Southern Company (NYSE: SO) is the parent firm of five electric utilities: Alabama Power, Georgia Power, Gulf
Power, Mississippi Power, and Savannah Electric. Other subsidiaries include Southern Electric International, Southern
Company Services, Southern Communications Services, Southern Nuclear, and Southern Development and Investment
Group. The Southern Companys common stock is one of the 20 most widely held corporate stocks in America.
Martin, 46, who has been serving as vice president of Alabama Powers Birmingham Division, succeeds Bill Archer, who
has been named senior vice president for external affairs at Georgia Power.
Martin joined The Southern Company in 1972 as a right-of-way agent at Alabama Power. He held a number of staff and
management positions at Alabama Power, including vice president for marketing. A Birmingham native, Martin holds a
bachelors degree in English from the University of Alabama and a masters degree in psychology from the University of
Alabama at Birmingham.
Martin is a member of the board of directors and executive committee of the Birmingham Area Chamber of Commerce and
is campaign chairman for the 1995 Central Alabama United Way campaign. He also serves on the board of Junior
Achievement, the executive advisory council at the University of Alabama at Birmingham, and has held various offices with
the Boy Scouts of America. In addition, he serves on the board of directors of the Metropolitan Development Board and
Operation New Birmingham.
Alan Martins broad experience in many aspects of the electric utility business gives him a unique understanding of the
human resources needs across our company as we adapt to the changes that increasing competition is bringing to our
marketplace, said A.W. Dahlberg, chairman, president, and chief executive officer of The Southern Company.